Christmas in London - Matilda Goad's tree will make you feel very festive
Christmas in London is happening and Matilda Goad's tree at Television Centre is practically perfect

You'd be forgiven for thinking Christmas in London might be a muted affair this year. But product designer and Livingetc favourite Matilda Goad (opens in new tab) is aiming to prove you wrong, with her first ever outdoor installation outside Television Centre, the former home of the BBC.
Not only is the tree twelve metres tall, its decorations are inspired by the most festive thing in the world - Quality Street wrappers.
Brightly coloured metallics pair with joyful oversized letters that spell out words chosen by children from a local school. It's the ultimate in Christmas decoration inspiration.
Commissioned by Stanhope, Mitsui Fudosan and AIMCo, ‘The JOY Tree,’ is Matilda Goad’s first major outdoor Christmas installation. “This was a really exciting and fun project for me," Matilda says. "With it having been such a strange and challenging year for many, my design vision was to create a Christmas tree with purpose which would offer a beacon of hope for 2021. It was especially important that the words within the tree came from the future voices of the generations.”
What we're taking from it - apart from a feeling of pure festivity - is that bows are in this year. It makes sense - 2020 has been characterised by a layered approach to decorating, with extra patterns, flounces and frills seen throughout a maximalist take on modern interior design.
Also that traditional colours can be swerved in favour of brights, bolds and brilliant shades - think pink, purple, blue and a sense of joyful abandon.
Matilda's tree is lit now, and can be seen outside the Television Centre in White City, West London. Proof that Christmas in London is definitely happening.
Shining a spotlight on the now and the next in home design and decor, Livingetc is the UK's best selling high end and contemporary home design magazine. As a brand, Livingetc showcases the world's very best homes, breaks and makes the trends, and has access to leading international designers for insight and ideas. It was first published in 1998, and is currently edited by Pip Rich.
-
-
Entryway table decor ideas – interior designers explain how to make a great first impression
These entryway table decor ideas will give you a warm welcome home and set the tone for the rest of your house
By Luke Arthur Wells • Published
-
This family home in Washington, D.C. is full of ideas to steal for displaying art in brilliantly personal ways
Designer Zoe Feldman has created a modern home full of contrast, clever color choices and inspiring ways to showcase art
By Pip Rich • Published
-
IKEA's real Christmas trees are a seasonal must-have – here's how you can get one for £9
The staple is back in stock, and a Scandinavian-style Christmas awaits
By Megan Slack • Published
-
Black Friday furniture deals end today: shop up to 50% off this Cyber Monday
Black Friday furniture deals are due to end any minute. Don't miss out on up to 50% off Cyber Monday sales at Amara, Arlo & Jacob, Andrew Martin, West Elm, and many more
By Amy Lockwood • Published
-
Black Friday bedding deals you won't want to miss: up to 50% off luxury bedding
Upgrade your bedding and get ready to hit hibernation mode with our pick of the best Black Friday bedding sales, including discounts at Liberty, John Lewis, Amara, and more
By Amy Lockwood • Published
-
The simple way to a more sustainable and stylish life with Fisher & Paykel
This incredible new tech saves time, energy and has become the washing machine you need to know about
By Sponsored • Published
-
Forget Cottagecore - Flora Fantasia by House of Hackney is Cottage hardcore
House of Hackney's Flora Fantasia collection blends the romanticised rural aesthetic with riotous punk elements
By Jacky Parker • Published
-
Bert & May's new hexagon tiles collection is tapping into one of this year's biggest micro trends
Tap into the microtrend for hexagon tiles and make myriad patterns with this new collection from Bert & May
By Jacky Parker • Published
-
Matthew Williamson’s tip for renovating a house on a budget is so simple, but incredibly effective
Renovating a house on a budget? See the savvy ways to control costs when managing an interior redesign
By Jacky Parker • Published
-
The fabulous new Matthew Williamson furniture collection is a cocktail of color and print
This decorative Matthew Williamson furniture is the beautiful result of collaboration with Roome London
By Jacky Parker • Published