Take a peek at Alexander McQueen's stylish new rug collection

The iconic fashion house celebrates the organic beauty of Metamorphosis through its fifth luxury rug collection

Alexander McQueen rug with a large butterfly design
(Image credit: The Rug Company X Alexander McQueen, Glasswings)

Exclusive British fashion label Alexander McQueen has recently announced their fifth collaboration with The Rug Company – in a series that celebrates the majesty of Metamorphosis

Sarah Burton, Creative Director at Alexander McQueen, and the fashion house team worked alongside the British rug manufacturers to design bold pieces that pay homage to the process of rebirth and renewal – and we can't wait to elevate our home decor with these ultra-stylish pieces. 

Each rug is a distinct adaption of a specific look from the label's collections, inspired by the aesthetic of butterflies, beetles, and nature's ability to reinvent itself in ever more mystical ways.

Alexander McQueen Tree of Life rug in a large living room

(Image credit: The Rug Company X Alexander McQueen, Tree of Life)

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The globally recognized fashion powerhouse is already famed for its daring designs that are juxtaposed with a respect for traditional craftsmanship – all of which are exhibited throughout the series. The exquisite pieces include Glasswings, featuring a striking part of butterfly wings, Crown Blossom with two celestial cranes, and Beetle. The latter presents an up-close abstraction of an elytron, a motif central to the handwriting of the house of McQueen.

Other pieces include the Painted Lady that captures a flying butterfly and The Tree of Life that wholly epitomizes the theme of rebirth. 

Alexander McQueen's Painted Lady rug in a dark painted hallway

(Image credit: The Rug Company X Alexander McQueen, Painted Lady)

The fifth collection comes after the labels first joined forces in 2010 but most closely follows the successful Folklore series from 2013. In her discussion of the series, Sarah Burton announced she was 'delighted to be part' of the collaboration, as The Rug Company shares Alexander McQueen's 'shared values of a love of nature and respect for 'tradition, handcraft, and innovation.'

Alexander McQueen's Crown Blossom rug

(Image credit: The Rug Company X Alexander McQueen, Crown Blossom)

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The Alexander McQueen X The Rug Company Metamorphosis collection is now available to buy in The Rug Company showrooms and online. If you're not sure pieces will fit in your interiors, fear not; all rugs can be custom ordered in size, shape, or color to suit specific requirements. Now the only question is which beautiful piece we invest in first… 

Megan Slack

Megan is the Head of Celebrity Style News at Homes & Gardens. She first joined Future Plc as a News Writer across their interiors titles, including Livingetc and Real Homes, before becoming H&G's News Editor in April 2022. She now leads the Celebrity/ News team.

Before joining Future, Megan worked as a News Explainer at The Telegraph, following her MA in International Journalism at the University of Leeds. During her BA in English Literature and Creative Writing, she gained writing experience in the US whilst studying in New York. Megan also focused on travel writing during her time living in Paris, where she produced content for a French travel site.

Megan currently lives in London, where she relocated from her hometown in Yorkshire. In her home, she experiments with interior design trends and draws inspiration from the home decor ideas she observes in her everyday work life. Her favorite pieces include her antique typewriter and her expansive collection of houseplants. When she isn’t writing, she is browsing London’s coffee shops and bookstores to add to her ever-growing library, taking over the open shelving in her apartment.