New high-end kids’ lifestyle brandWild Hearts Wonder is set to become the discerning tweenager’s go-to brand.
The out-there, imaginative animal prints range from the subtly silly to the totally bonkers; theirA to Z alphabet print wallpaper is peppered with kararte kangaroos, flying bunnies, and cape-wearing beavers, while the Carousel Animal wallpaper has monkeys, wolves and leopards dancing on carousel horses.
There's afeline fantastic Wild Cats wallpaper too, promising to win over even the hardest to please teenagers.
The patterns are not only packed with attitude, they have an underlying message too:to get off your phones and get outdoors.
Each hand-paintedillustrations has a focus on nature and wildlife,designedto ignite children's imaginations and encourage a love of the wild.
Emily Wilton-Keely, one of the founders and a mum herself, explains:“Too often today’s children are more interested in beingimmersed in technology and have forgotten the fun of the great outdoors.We wanted to create a brand that encourages creative thinking and play,and, importantly, encourages children to get outside again.” Too right.
With its ethics in all the right places, its thoughtful and imaginative animal prints might just inspire the next generation to save the world.
Lotte is the Digital Editor for Livingetc, and has been with the website since its launch. She has a background in online journalism and writing for SEO, with previous editor roles at Good Living, Good Housekeeping, Country & Townhouse, and BBC Good Food among others, as well as her own successful interiors blog. When she's not busy writing or tracking analytics, she's doing up houses, two of which have features in interior design magazines. She's just finished doing up her house in Wimbledon, and is eyeing up Bath for her next project.
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