Basedin London, Do Shop sells iconic and innovative design furniture, lighting and accessories from leading brands such as Moroso (opens in new tab), Zeitraum and Stellar Works.
Now it has launched its 'Flexible Living' service, where you can order new furniture from a selection of top notch design brands (instead of a limited offer of furniture held in stock) and pay a monthly subscription payment instead of the full amount upfront.
After 12 months you can choose to continue leasing, in which case the monthly subscription payment reduces significantly; buy the furniture outright for a small extra fee, swap for another item or return the furniture.
See what's hot in Italian design (opens in new tab) right now.
Flexible Living has been set up so you can enjoy quality design furniture without long term commitment, which is great for those who move often, those who want flexibility with their furniture to match their changing needs and preferences, and also for those who want to try their new sofa, table or chairs etc before they buy.
Do Shop want to make it easy for customers to change their furniture in line with changes in their lifestyles, at the same time encouraging them to use and reuse quality design furniture instead of buying low cost, low quality “disposable” products.
Flexible Living is currently limited to an exclusive range of products on 12 month terms and for customers in London only.
There are plans to expand the product selection significantly (including reconditioned quality design furniture), introduce subscription periods shorter and longer than 12 months and to extend geographic coverage.
Find out more at do-shop.com (opens in new tab)
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Jacky Parker is a London-based freelance journalist and content creator, specialising in interiors, travel and food. From buying guides and real home case studies to shopping and news pages, she produces a wide range of features for national magazines and SEO content for websites
A long-time contributor to Livingetc, as a member of the team, she regularly reports on the latest trends, speaking to experts and discovering the latest tips. Jacky has also written for other publications such as Homes and Gardens, Ideal Home, Red, Grand Designs, Sunday Times Style and AD, Country Homes and Interiors and ELLE Decoration.
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