Eucalyptus shower bundles are having a moment. In fact, they are having more than a moment; they are having a year – with Esty revealing that searches for these serene-smelling goods have recently jumped by 7,466 percent.
The trend has seen admirers across both sides of the Atlantic, including celebrity designer Shea McGee, who declared her adoration for this sensory spa trend on a recent episode of her Netflix show, Dream Home Makeover. But what is so attractive about these bundles, and why should we follow suit and bring them into our modern homes?
While we're falling for the organic aesthetic of these natural bundles, reports (opens in new tab) suggest that the soothing aura of this native Australian plant is the primary catalyst behind its recent success.
While these soothing shower bundles are taking over our contemporary bathrooms, the plant was originally used in Greek, Indian, and Chinese medical treatments thousands of years ago. Its sweet-smelling power endures.
According to Mark Winstanley, Chief Creative Officer at The White Company (opens in new tab), we should augment our scents to encourage relaxation and choose an aroma that promotes a soothing, stress-free sanctuary while we bathe. In fact, Mark encourages us to 'leave eucalyptus on our pillow or robe' as we step out of the bath.
The White Company is not exclusive in noting the relationship between eucalyptus and a serene spa, as Shea further emphasized the parallels during an episode of her Netflix series.
'I just love the smell of eucalyptus; that reminds me of a spa. I was wondering if we could make a little bundle to make the shower smell good. I want it to feel zen, spa-like, but I want it to feel cozy, too,' she shared.
Meanwhile, Esty's (opens in new tab) report is further testament to the trend, as they similarly observed a 212% increase in searches for bath caddies and a 120% increase in searches for waffle towels.
This modern take on a thousand-year-old method shows no signs of slowing – and as worldwide experts encourage us to get involved, we have a feeling eucalyptus will continue to bloom in homes for many more centuries to come.
Megan is a News Writer across Future Plc’s homes titles, including Livingetc and Homes & Gardens. As a News Writer, she often focuses on micro-trends, wellbeing, celebrity-focused pieces, and everything IKEA.
Before joining Future, Megan worked as a News Explainer at The Telegraph, following her MA in International Journalism at the University of Leeds. During her BA in English Literature and Creative Writing, she gained writing experience in the US while studying in New York. Megan also focused on travel writing during her time living in Paris, where she produced content for a French travel site. She currently lives in London with her antique typewriter and expansive collection of houseplants.
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