Parisian brand Atelier Choux is known for its playful, nostalgic and quintessentially French designs, and already has a growing celebrity fanbase.
Now the French brand is finally making its way to the UK, with its kids clothing, nursery bedding, cushions, bibs and nursery décor available via their website and also through Oxygen boutique.
The luxury French “Maison” offers a collection of elegant bedding, nursery décor (like wall stickers), and clothing for babies, children and adults, inspired by ornate, Haussmannian architecture and whimsical stories of their Paris neighbourhood.
Founded in 2016 by French-American couple Nicolas Smolarski and Daniella Gelman, Atelier Choux is inspired by French Renaissance aesthetics, hot air balloons, fairy tales and typical French architecture.
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When their first child was on the way, Daniella and Nicolas dreamed up nursery décor inspired by the ornate, Haussmannian architecture around them, along with the whimsical stories of their neighbourhood. Daniella and Nicolas started Atelier Choux with the desire to create visually stunning products for themselves. As a bilingual family, they also wanted to give the brand a distinct French aesthetic yet with all stories and descriptions told in English as well.
Their first “muse” was Paris’ Parc Monceau (8ème), the site of the first parachute jump from a hot air balloon in the 18th century. In 1797 André-Jacques Garnerin descended into Parc Monceau in a basket or “nacelle,” held by a silk, frame-less parachute, from a record- breaking altitude of 3,000 feet, after it was cut loose from a hot air balloon. Today, visitors can see the parachute plaque on the south side of the park to commemorate this event. In the 1780s, hot air balloons became very much in fashion, decorating toys, jewellery and furniture. It’s a motif that that has become a signature for Atelier Choux.
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The couple approached renowned Swedish artist Mattias Adolfsson, whose work they had admired, to bring this aesthetic to life. Combining extra-elaborate architecture, dreamy landscapes and charismatic animals with poetic descriptions – the Atelier Choux aesthetic and brand was born.
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All of Atelier Choux’s signature GOTS certified organic cotton blankets (carrés), bibs, crib sheets and pillows are crafted by hand in France, from weaving and printing to sewing and finishing.
Everything is adorned with beautiful illustrations – and the packaging is just as gorgeous as the products themselves.
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To see all of their collections, head to atelierchoux.com.