Following Paris, New York, Londonand Ibiza, the group’s first alpine hotel, Experimental Chalet, includes their much-loved cocktail bar,a restaurant by the renowned Parisian chef Gregory Marchand (of Frenchie), and a spa. They've even commandeered the late-night Farm Club in the basement, where famous faces rub shoulders with locals.

Situated on the first floor of the Experimental Chalet, by a roaring fire, the Cocktail Bar serves Experimental's delicious creations, and it's the place to hang out for après-ski, pre-dinner Negronis or to set the mood for a night on the town. Those in search of Verbier nightlife can continue the party downstairs in the legendary Farm Club that has set the glamorous local rhythm for over 45 years.

There are thirty-nine rooms and suites with Jacuzzis and terraceswith panoramic mountain views. The hotel has been decked out by Fabrizio Casiraghi, an interior designer hailed for his ability to blend modernity and authenticity;a perfect match for a town where chalet atmosphere is a given.

Casiraghi has created large yet inviting spaces, where natural and lacquered wooden accents coexist with crisp alpine white walls.

Alongside this minimalist freshnessis the unexpected use of colour such as aquamarine, powdered rose, and brick in the common areas with rose and deep green in the rooms and suites.

Casiraghi’s chic refinement of the mountain hotel findsa match in Gregory Marchand’s Chalet Restaurant.As a restaurateur, Marchand grew up with the foundersof Experimental Group; after cooking shifts, they often finished their nights at the first speakeasy, the Experimental Cocktail Club, Paris.

It was only logical that Marchand would one day collaborate with his friends, and with the Chalet Restaurant, that moment has finally arrived.

Celebrated as the premier station of the 4 Vallées,with the most extensive slopes in Switzerland and exceptional sunshine in the Winter, Verbier has 410 km of slopes, linked by 80 lifts, and summits reaching 3300m at Mont-Fort. Its spectacular panoramic Alpine views on the Combins, the Cervin and Mont Blanc peaks make it an extreme ski hot-spot offering exhilarating off-piste rides. In summer, Verbier isthe meeting place for hikers and hang-gliding, paragliding and wingsuit flying aficionados, whosoar over the breathtaking peaks.

Find out more here.

Jacky Parker is a London-based freelance journalist and content creator, specialising in interiors, travel and food. From buying guides and real home case studies to shopping and news pages, she produces a wide range of features for national magazines and SEO content for websites

A long-time contributor to Livingetc, as a member of the team, she regularly reports on the latest trends, speaking to experts and discovering the latest tips. Jacky has also written  for other publications such as Homes and Gardens, Ideal Home, Red, Grand Designs, Sunday Times Style and AD, Country Homes and Interiors and ELLE Decoration.