The King's Road Design Collective: London's Newest Destination For Design

There'sThe Design Centre in Chelsea Harbour, home to Design Week, and then there's nearby Chelsea Design Quarter (known asCDQ), and now Chelsea has added a third design destination to its repertoire.
Slap bang on the bustling King's Road, Designers Guildhas joined forces with Nina's House, Osborne & Little, Sigmar, William Yeoward and Poliformto create a new design destination in its own right; The King's Road Design Collective.
The new destinationwill be hosting interesting design-led events overthe coming months and years, shining the spotlight on SW3.
Together they've been part of the King’s Road for many years, so it was only a matter of time before their little stretch was recognised for its design shops.
So, next time you're browsing the King's Road, stop by the Designers Guild's new paint and wallpaper lab for paints and wallpaper inspiration, cross over toOsborne & Little to discover their latest fabric and wallpaper patterns, find Scandi design over at Nina's House, or browse contemporary furniture collections from sofas, armchairs and beds to sideboards, coffee tables, lighting and even walk-in-wardrobes at Poliform.
For gorgeous, eclectic home accessories, fabric, lighting and furniture, pop into William Yeoward (you won't want to miss their summer sale) and last but not least, for that timeless mid-century modern inspired look, Sigmarreally hits the spot. And as if that wasn't enough to whet your appetite, Silverahouses countless design classics just next door, Lema is just down the road andDe Gournay is around the corner.
Lotte is the Digital Editor for Livingetc, and has been with the website since its launch. She has a background in online journalism and writing for SEO, with previous editor roles at Good Living, Good Housekeeping, Country & Townhouse, and BBC Good Food among others, as well as her own successful interiors blog. When she's not busy writing or tracking analytics, she's doing up houses, two of which have features in interior design magazines. She's just finished doing up her house in Wimbledon, and is eyeing up Bath for her next project.
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