We've died and gone to decorating heaven.
Designers Guild has completed its colonisation of a very stylish little corner of Chelsea with the opening of its new Paint Lab & Wallpaper Studio. Founded in 1970 by Tricia Guild, Designers Guild has had two premises on the King’s Road for some time but the two spaces have always been separated by a much-loved local restaurant. When the opportunity to take over the ‘filling in the sandwich’ came along, DG jumped at the chance then knocked through a few key walls to create a light-filled emporium of lovelinesss. You can now browse through over 2,400 wallpapers in full lengths including plains, prints and textures. There are some clever display ideas to help you make those all-important style choices. Looking for something blue? Then take a look at the inspiring wall of shelving stacked with blue fabric samples in different shades, patterns and textures.
Set to be the Mecca for interior designers and interior addicts, the space has been packed with wall coverings from Designers Guild, Ralph Lauren, Christian Lacroix Maison, William Yeoward, The Royal Collection and John Derian.
But that’s not all. As the name would suggest, the studio also houses a serious paint collection, with every shade under the sun. Choose from 156 gorgeous and contemporary paint shades in five different finishes. Paint is then mixed to order right in front of you, available to take home immediately.
Still umming and ahhhing over the perfect shade of grey? There’s a sampling service with sample pots so you can test the colour out and sleep on it.
And if that’s all too overwhelming, then there’s an interior design service and consultancy available, offering advice, inspiration and moodboards that make the journey that little bit easier.
There’s even a cappuccino bar serving coffee and cakes.
When can we move in?