By Jacky Parker
Ercol has collaborated with the award-winning interior design studio, 2LG, to create four limited-edition Originals LOVE Seats, to coincide with Pride month in June.
As a celebration of diversity, each LOVE Seat will feature a unique configuration of seven vibrant shades, designed to champion love, freedom, joy and ultimately, the belief that everyone has a right to be themselves.
Offering a fresh twist on the rainbow palette, which has become a powerful symbol of the LGBTQ community, the hues shown across each Love Seat are reflective of the 2LG studio’s distinctive take on colour and design.
From ultramarine to coral, violet and a splash of luminous yellow, each design is brought to life through a combination of playful shades that capture Ercol and 2LG’s shared passion for colour and forward-thinking design.
The four limited edition LOVE seats will be auctioned off at the Pride in London pop up shop, which is open from Saturday 8 June until Friday 12 June, and at the Pride Gala dinner on 20th June, with all proceeds going to charity.
Designed in 1956 by Lucian R Ercolani, the Ercol Originals LOVE Seat is a progression of the classic Windsor chair, featuring a bowed top, spindle back and a solid elm seat. The design was re-launched in 1999 and is still made in Ercol's Buckinghamshire factory.
Russell Whitehead and Jordan Cluroe of 2LG Studio, said: "Ercol is a brand that we've loved for such a long time, so when they approached us to work with them on this amazing project, it was a yes straight away.
We wanted to put our own spin on the classic rainbow palette and curate a collection of colours that were not only more contemporary but were specific to us and the work that we do. Approaching the concepts, it was important that the finished result not only a great piece of design but also felt joyful."
Pride in London, 53 Neal Street, London, WC2H 9PA.
Monday to Saturday - 10am-7pm (8pm on a Thursday),Sunday - 11am-6pm.
Jacky Parker is a London-based freelance journalist and content creator, specialising in interiors, travel and food. From buying guides and real home case studies to shopping and news pages, she produces a wide range of features for national magazines and SEO content for websites
A long-time contributor to Livingetc, as a member of the team, she regularly reports on the latest trends, speaking to experts and discovering the latest tips. Jacky has also written for other publications such as Homes and Gardens, Ideal Home, Red, Grand Designs, Sunday Times Style and AD, Country Homes and Interiors and ELLE Decoration.
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