Jo Malone London Quietly Launched Incense, and Here's Why I'm Recommending It to Refined Home Fragrance Fans

With a choice between dark amber and a hinoki-cedarwood blend, these scents are perfect for autumn rituals

An incense stick in a spherical holder from Jo Malone London
These aromatic incense sticks are perfectly suited for cool and quiet autumn evenings.
(Image credit: Jo Malone London)

It seems that all the biggest names in fragrance are indulging in incense, and it could not come at a better time. Autumn feels like the perfect season for rituals rooted in the soft smoke and earthiness of incense. And Jo Malone's debut into this format through Dark Amber and Hinoki & Cedarwood Incense is a notable launch.

As one of the best home fragrance brands, Jo Malone's blends will not only smell amazing in your home, but evoke a sense of intention in the way you use scent around your living spaces. Another thoughtful bonus is the incense holders included in each set.

So, as someone who essentially tests designer home fragrance for a living, here's why I'm recommending Jo Malone incense to anyone who loves a dusky scent.

Alternative Incense to Shop


In the mood for a scent that suits this romantically crisp autumn weather? Woody home fragrance is my recommendation for the season. And don't forget to sign up for the Livingetc newsletter to keep up with the latest designer fragrances.

Amiya Baratan
Content Editor

Amiya is a Content Editor at Livingetc. With a Masters Degree in Magazine Journalism from City, University of London, she has lent her words to beauty, fashion, and health sections of lifestyle publications including Harper’s Bazaar and Women’s Health. Her past experience as a research analyst has equipped her with an eye for emerging trends. Nearing 3 years at Livingetc, she has spent countless hours visiting showrooms, attending design events like WOW!House and interviewing contemporary interior designers, with a special interest in home wellness. Off the clock, she can be found flipping through glossy pages, listening to her daylist, or overanalyzing her Co-Star.