Bert & May launches eco-friendly paint collection

Bert & May's new eco-friendly paint collection consists of48 shades inspired by the Earth’s natural palette.

The paints have a rich and chalky finish, and the colours complement the brand’s full range of products – including the handmade tile collections, basins and kitchens.

Just like Bert & May's tiles and basins, the paint is made by hand using liquid pigment giving them a semi- transparent nature and matte finish.

Brought together by the palette seen across all of the collections, it is now possible to create a beautifully cohesive look.

The majority of the pigments are naturally derived and create the muted, chalky tone for which the brand is known (much softer than anything synthetic and mass-produced).

Available in Eco-emulsion, Limewash and Eggshell, each colour has 4 variations of shade, achieved through blending different strengths of the same pigment; the more pigment added, the deeper and richer the colour.

Find out how to decorate with Ochre.

The packaging was also a careful consideration for Bert & May’s paint collection. While plastic tubs are used, they are manufactured from recycled plastics, and empty pots are reused.

The Bert & May paint finishes explained:

Eco-emulsion: This is fully breathable and has a very low VOC count (25g per litre). Limewash: A traditional paint finish with a durable coating that allow walls to breathe. Cured for more than 1 year to create a thicker – but still translucent – texture requiring only two coats. (There are no toxins in the Bert & May limewash).

£55.25 for 2.5L Eco-emulsion or Limewash.

Find more eco paints here.

Jacky Parker is a London-based freelance journalist and content creator, specialising in interiors, travel and food. From buying guides and real home case studies to shopping and news pages, she produces a wide range of features for national magazines and SEO content for websites

A long-time contributor to Livingetc, as a member of the team, she regularly reports on the latest trends, speaking to experts and discovering the latest tips. Jacky has also written  for other publications such as Homes and Gardens, Ideal Home, Red, Grand Designs, Sunday Times Style and AD, Country Homes and Interiors and ELLE Decoration.