If you're interiors obsessed, you're likely to know about Soho House. The exclusive members club has sites all around the globe, but even if you don't have a membership, you might be familiar with its beautiful aesthetic style. It's traditional with a modern twist, both in its approach to texture and pattern, and its use of color.
'Color is such a key part of how we design the Houses,' says Candy Murray, interior design manager at Soho Home. 'We like to use color in a non-traditional way and that color story runs as a thread throughout the spaces in the Houses, giving each one a unique color identity.'
We can imagine that many a color scheme has begun with a Soho House room serving as inspiration, so it makes total sense that they'd team up with Lick Home Décor to hone in on how exactly they use paint ideas to make their designs enticing.
The brands have co-created a bespoke color palette inspired by the interiors of eight Soho House locations around the world, including 76 Dean Street in London, Soho Roc House in Greece, Soho House Nashville and Soho House Rome.
The colors range from smoky purple, blue and green to delicate neutral beiges. Think grounding, earthy tones paired with calming neutrals that hint at what's to come in 2023 - rich, warm hues having been a key color trend of the year so far. Here's how to embrace this color palette in your home.
Lilith is an expert at following news and trends across the world of interior design. She regularly shares color stories with readers to help them keep up-to-date with ever-changing trends that promise to add personality into the home. For this piece, she spoke with the creative minds behind Lick's new color palette in collaboration with Soho House, an array of colors sure to define the year ahead.
When it comes to how to create a color palette, Tash Bradley, director of interior design and color psychologist at Lick, knows a thing or two. 'The array of colors within the curated palette are individually comforting and inspiring, with each color having its own personality,' she explains.
From calming neutrals inspired by Soho Farmhouse to warming jewel tones that echo Brooklyn’s Dumbo House, the Soho House look transcends a certain fixed color palette. Instead, it's about creating a scheme that not only feels rich and deep, but also balanced and, often, unexpected in its pairings.
For Tash, the colors are all about injecting unique character in the home. 'Beige 02 Soho Farmhouse is wonderfully soft yet simultaneously makes you feel connected to the outdoors with its modern rustic edge,' she explains. 'Meanwhile, Pink 13 Nashville House draws in light and evokes a light-hearted "country glam" feel reminiscent of Nashville's musical heritage.'
It's this sense of individuality and the notion of sociable spaces that Tash and Candy hope will inspire our own designs. Since emerging from the pandemic, making our homes a place to come together and enjoy one another's company has been at the forefront of design - something this color palette seems to encapsulate perfectly.
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Lilith Hudson is the News Editor at Livingetc, and an expert at decoding trends and reporting on them as they happen. Writing news, features, and explainers for our digital platform, she's the go-to person for all the latest micro-trends, interior hacks, and color inspiration you need in your home. Lilith discovered a love for lifestyle journalism during her BA in English and Philosophy at the University of Nottingham where she spent more time writing for her student magazine than she did studying. After graduating, she decided to take things a step further and now holds an MA in Magazine Journalism from City, University of London, with previous experience at the Saturday Times Magazine, Evening Standard, DJ Mag, and The Simple Things Magazine. At weekends you'll find her renovating a tiny one-up, one-down annex next to her Dad's holiday cottage in the Derbyshire dales where she applies all the latest design ideas she's picked up through the week.
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