IKEA has launched tiny sleeping pods in Paris, and they look as exciting as they sound
The Scandinavian powerhouse roamed the Parisian cobbles, and it was all very exciting
IKEA France launched an unconventional celebration of sleep, and it’s a campaign we can get behind.
The Swedish home manufacturers launched sleeping capsules onto the streets of Paris to promote power naps between 1:30 pm and 6:30 pm – the optimum siesta hours. It's a campaign that combines our love for IKEA with a desire for sleep. What’s not to love?
IKEA designed the capsules to highlight the benefits of sleep – most particularly power naps – by offering Parisians the chance to try an unorthodox sleep experience amid Paris's iconic arrondissements.
This is an IKEA hack on wheels in the City of Light, and it’s the answer to our powernap dreams.
The pods, which are designed to accommodate a ‘sleeping break’ beyond your office, aim to renew your battery through 10-minute power naps – which has an ever-growing appeal as many workers return to the office.
After awakening from a nap, IKEA reveals that you have higher capacities of vigilance, and your concentration improves, ready for the afternoon ahead.
Plus, while siestas are not customary in all countries around the world, power naps remain easily accessible to all – and IKEA has just reminded us how beneficial they can be.
Be The First To Know
The Livingetc newsletter is your shortcut to the now and the next in home design. Subscribe today to receive a stunning free 200-page book of the best homes from around the world.
Though you can’t wake up amid the cobbles of Trocadéro every morning, IKEA aims to reshape all bedroom ideas by recreating the benefits of the siesta pods across interiors globally.
They suggest looking to firm mattresses and semi-firm, light summer duvets, and ergonomic pillows to create a year-round nap base, similar to that that graced the Parisian postcode.
The Swedish interiors house hoped to ‘optimize every moment of rest – from long nights of slumber to short restorative naps, promoted in the pod.
The fleet of siesta pods roamed the streets in early September – in which time, aspiring sleepers had the opportunity to order a pod to their office door by sharing a tweet or story via Instagram. If successful, cyclists delivered the siesta pod within 30 minutes – just enough time to fall in love with IKEA's mattresses (if you haven’t already).
Has this set the future of modern bedroom ideas? Only time can tell. In the meantime, we will see what city IKEA takes over next.
Megan is the Head of Celebrity Style News at Homes & Gardens. She first joined Future Plc as a News Writer across their interiors titles, including Livingetc and Real Homes, before becoming H&G's News Editor in April 2022. She now leads the Celebrity/ News team.
Before joining Future, Megan worked as a News Explainer at The Telegraph, following her MA in International Journalism at the University of Leeds. During her BA in English Literature and Creative Writing, she gained writing experience in the US whilst studying in New York. Megan also focused on travel writing during her time living in Paris, where she produced content for a French travel site.
Megan currently lives in London, where she relocated from her hometown in Yorkshire. In her home, she experiments with interior design trends and draws inspiration from the home decor ideas she observes in her everyday work life. Her favorite pieces include her antique typewriter and her expansive collection of houseplants. When she isn’t writing, she is browsing London’s coffee shops and bookstores to add to her ever-growing library, taking over the open shelving in her apartment.
-
What We’re Coveting From Habitat This Entertaining Season
Find the pieces on our nice list this year at this exclusive pop-up...
By Sponsored Published
-
Cups, But Sexy — The Only 6 Sipping Essentials You Need This Hosting Season
Pour into cups for every holiday occasion and get ready to charm, surprise, and delight your guests
By Julia Demer Published