House of Hackney show how to do pattern and print

When Frieda Gormley and her husband Javvy M Royle launchedHouse of Hackneyin 2011, the brand’s exuberant wallpapers, fabrics and accessories soon gained a loyal following of designistas enthralled by the couple’s unapologetic maximalist approach.

Find out how to do maximalism with House of Hackney here.

Accordingly, their instagram feed is a riot of show-stopping interiors, showing House of Hackney's instantly recognisable prints and patterns in an assortment of settings. Here are a few things we've learned from recent posts.

1 Match walls and windows

Teaming this bold 'Babylon' wallpaper with a roman blind in the same print cleverly continues the luscious pattern across the wall and the window, for a dramatic look that's fresh and modern.

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2 Bijou can still be bold

The pale base colour of this blousy 'London Rose' wallpaper, plus the white basin and hand towel, keeps this small yet characterful room feeling open and light. The clean-lined style of the black mirror ensures it stays the right side of traditional.

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3 Saturate a room in the same shade

Creating a headboard and blind in the same verdant green as this 'Palmeral' wallpaper makes for an impactful and inviting scheme. The addition of a parlour palm or two brings it to life.

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4 A leopard can change its spots

Particularly when clashed with lashings of zebra print. Spots and stripes but not as we know it – seen here in full and fabulous glory as 'Equus' (zebra) and 'Wild Card' (leopard) print fabrics and wallpaper.

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5 Papering the ceiling pays off

How cool is this dark and dreamy bathroom papered head to toe in 'Limerance'?Originally launched in partnership with Annabel's of Mayfair - described as 'arguably one of the most elegant clubs in the world' - this inky wallpaper, highlighted with luscious green palms, creates a moody ambience with the black painted panelling and bathroom fittings from C.P. Hart.

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See the month's top trending instagram interiors.


Jacky Parker is a London-based freelance journalist and content creator, specialising in interiors, travel and food. From buying guides and real home case studies to shopping and news pages, she produces a wide range of features for national magazines and SEO content for websites

A long-time contributor to Livingetc, as a member of the team, she regularly reports on the latest trends, speaking to experts and discovering the latest tips. Jacky has also written  for other publications such as Homes and Gardens, Ideal Home, Red, Grand Designs, Sunday Times Style and AD, Country Homes and Interiors and ELLE Decoration.