Collab Alert: Pierre Frey x India Mahdavi

She’s the design maven behind some of the world’s most drool-worthy of interiors, from chic Parisian boutiques to London’s hottest dining spots. So itshould come as little surprise that India Mahdavi’s first fabric collection has sent the industry a little gaga.

Launching with textile scion Pierre Frey— grandson of the founder of the French fabric house —her True Velvet linefeatures 80 solid shades complemented by striking geometric prints across cotton velvets that allowfor the richest, most sumptuous display of style.

Recognised as the "Queen of Colour",India Mahdaviset about creating a polychrome collection that would illuminate interiors. With velvet as the perfect vehicle forcarrying luminous deep colour, Mahdavi'shallmark palette of succulent shades and love of geometric patterns are bothevident in the prints and hues in her debut textile collection. The collectionboasts nearly 80 shades of velvet, as well as two geometric prints.

Think grayed lavenders, caramel browns, sulfurous yellows, and the samepistachio greens she used for theLadurée tea house in Geneva, and thedusty pinks used for the ravishingly rosy restaurant design for the Gallery at Sketch in London.

The sumptuous texture of velvet was the main inspiration behind this project as the fabric has a very sensual touch, and also allows for bright and rich colours.Since Mahdavi wanted the fabrics to be useful as well as eye-catching, True Velvet offers two fibers (cotton or mohair), three motifs (plain, as well as printed stripes and diamonds), and three textures: Fine, Medium and Bold.

Lotte Brouwer

Lotte is the Digital Editor for Livingetc, and has been with the website since its launch. She has a background in online journalism and writing for SEO, with previous editor roles at Good Living, Good Housekeeping, Country & Townhouse, and BBC Good Food among others, as well as her own successful interiors blog. When she's not busy writing or tracking analytics, she's doing up houses, two of which have features in interior design magazines. She's just finished doing up her house in Wimbledon, and is eyeing up Bath for her next project.