A first look at H&M Home Spring 2020

We might be immersed in the fun and festivities but it's always good to see what's on the horizon – and according to H&M Home, in 2020 we're going to be aiming for harmony in our homes, making them sanctuaries where we can relax and restore.

Encouraging us to 'organise, optimise and fill our homes with peaceful colours' H&M Home is kicking off the new year with natural materials and a palette of warm neutrals for a serene style.

Here's what they suggest:


When all your things have their own place everyday life becomes easier, so take a good look at your storage. Mixing different types of baskets and boxes looks great. But aim for simplicity and go for just two or three kinds for a tidy look.

Colour coordinate your open storage for a serene and tidy feel and hide unsightly things in nice baskets that either blend in or provide an accent.

Place larger baskets at the bottom and smaller ones higher up to create balance in your wardrobe or on a shelf. Similarly, place dark objects at the bottom and pale ones higher up as the eye interprets dark items to be heavy.

Don’t forget spaces like the kitchen where boxes make cupboards more organised and cooking more fun.

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Make the most of the space you have. Look at unused space, like that under your bed – and make sure your furniture is functional. A bench in the hallway doesn’t only look great it can also provide good storage by placing nice-looking baskets underneath.


With the foundation of the home well organised, you may want to think about the colours. Pick a theme of three to five colours to create a balanced and harmonious platform to start from. Wood can actually count as a colour, and wood always adds great warmth and a rustic result.

A top tip is to paint your storage or shelves the same colours as the wall. This creates a calm impression and offers you more freedom to vary smaller storage items and details.

Brown is a typical 2020 colour. Next season H&M Home’s blankets, cushion covers and rugs, towels and bedlinen come in various shades of beige.

These earthy tones work well together and are perfect to create a unified look. The aim is for a relaxed and casual style so don’t be afraid to go bohemian with details such as raw endings, fringes and tassels.

Check out the currentH&M Home X Jonathan Adler collaboration.

Jacky Parker is a London-based freelance journalist and content creator, specialising in interiors, travel and food. From buying guides and real home case studies to shopping and news pages, she produces a wide range of features for national magazines and SEO content for websites

A long-time contributor to Livingetc, as a member of the team, she regularly reports on the latest trends, speaking to experts and discovering the latest tips. Jacky has also written  for other publications such as Homes and Gardens, Ideal Home, Red, Grand Designs, Sunday Times Style and AD, Country Homes and Interiors and ELLE Decoration.