Everyone's Going Crazy for This One New Shade From Farrow & Ball Online — So What's the Big Deal With 'Scallop'?

While many are turning to deep and dramatic colors this year, there's no need to stress if that isn't quite your style. Yes, for the more minimalist amongst us, take note, there's a much more neutral shade that's been slowly rising in the ranks lately. Meet Farrow & Ball's Scallop.

While Farrow & Ball's new paint collection for 2025 was full of hits, none were so quickly favorite-d as Scallop — in fact, the Livingetc team spotted this paint color trending all over the internet, with searches spiking since the launch.

While it has the soft blush of freshly bloomed petals and the subtle pink of the fluffiest clouds, Farrow & Ball's Scallop still somehow feels refined, and not at all saccharine. And although the beige-adjacent shade may look similar to other neutral paint colors you already know and love, its nuanced undertones give it a stylish edge.

Just like the name suggests, Farrow & Ball's Scallop takes its inspiration from the natural world. It's versatility stems from the pearlescent place in which it lives — somewhere between a true beige, a soft gray, and a bright coral, making it easy to pair and a neutral color palette pleaser. Is it going to be one of the most popular Farrow & Ball neutral paint colors? I think we might be looking at a new classic.

So, wondering how to bring Farrow & Ball's Scallop into your home? Scroll on.

So what makes Scallop the latest contender for the most popular Farrow & Ball paint color? Patrick O'Donnell, brand ambassador and color expert, says, "Scallop has universal appeal and can be used widely across the home from bedrooms to bathrooms, hallways to sitting rooms."

It works for trims, ceilings, and walls. "The slightly ‘dirty’ quality to it (think of it as a less clean version of Pink Ground) stops it from ever feeling too pretty or neat," he adds.

It also has a gentle warmth especially when hit with plenty of light, but neutralizes to a nuanced off-white in full daylight. This means it will breathe light into both north-facing rooms, as well as rooms that thrive with sunlight.

Come evening when the lamps are on, Patrick says, "Scallop has a wonderfully ethereal quality. The pink notes are very discreet which means it will respond as a great foil to most decorating tastes and styles."

Patrick O'Donnell

Patrick O'Donnell is a paint color expert and brand ambassador for Farrow & Ball. He can speak about colors in a way no one else can, and knows the brand's extensive collection, inside and out. While he offers consultations for paint pairing in your own projects, consider this your own cheat sheet to Scallop.

As for coming up with color combinations, Patrick says, "Scallop will pair effortlessly with muddy browns such as Broccoli Brown through to drab khakis like Dibber, or to bolder poached quince colors like our new Marmelo. It will play to almost anything."

To get even more technical, you can break it down further by thinking about the aesthetic of the room. If you want a light, airy look, pair Scallop with soft whites like Pointing or School House White.

For a bolder contrast, deep greens or muted blues work really well. Earthy tones like terracotta or warm browns will also complement it nicely. See what I mean by it being the perfect neutral?

So it's clear that Farrow & Ball's Scallop is a win for the minimalists and neutral-lovers. It works with everything, feels timeless and pared-back, but still imbues a space with a certain something; an edge that ensures it doesn't feel flat.

But above all else, it's further evidence that neutrals are replacing white right now — something I'm certainly not mad about.