High street favourite River Islandis branching out into something brand new – introducingRI Home, the fashion brand's debut homeware collectionwhich arrives in stores and online this autumn.
The fashion giant will be taking on high street rivals such as Zara, Next, Oasis, Monsoon and H&M (who have all had ahuge success with their interior ranges) by launching its own homeware department, including possible standalone stores.
Launching this September, River Island Home will feature a 160-piece collection, showcasing the brand’s signature style across soft furnishings, home accessories, furniture and storage,all with the aim of helping customers to refresh and update their home seasonally.
Ranging fromscatter tables toMongolian fur cushions and fromluxury candles to diffusers, each piece has received thebrand's signature dash of glamour and playfulness.
“The launch heralds the beginning of an exciting chapter for us”, saysDayna Sofair, Head of Homeware Buying.“Style doesn’t end at our clothes. Where we eat, the fragrance we wear and way we decorate our homes says as much about us as our favourite pair of jeans”, she continues.“With this in mind, we wanted to give our customer the chance to bring some of that signature River Island style and personality out of the wardrobe and into their homes”.
The range will be broken down into three key looks; Babydoll Rock & Roll (‘a kitsch and cheeky collection’), Electric Opulence (for ‘lavish tastes’) and New Nordic (stripped-back Scandi style).By creating homeware edits for each trend, RI Home hope to make it easier to shop different trends and looks, and update home interiors seasonally.
Babydoll Rock & Roll will feature splashes of bold colours, touches of leopard, ombre and slogan designs to create a kitschy collection complete withluxe leopard ornaments, pastel vases, iridescent sequin beaded cushions, colourful faux furs lip print cushions and slogan candles, to“add feminine touches with a quirky edge”.
Meanwhile,Electric Opulence is about adding a “sophisticated luxury feel with added personality” with its moody and dark base of rich colours, antique trinket boxes, paisley prints, soft faux fur rugs and velvety cushions for a more sophisticated luxury feel.
Nordic Nomad will take cues from Scandinavian design with a neutral colour palette and geometric influences,offering lots of warm neutrals peppered with metallics.
Expect shimmering golds, contemporary marble,winter rugs, pouffes and fluffy storage baskets.Key pieces include hexagonal side tables, vintage inspired hanging picture frames, agate coasters and book ends.
Judging by the pieces in their debut collection we can tell that River Island Home will be packed withdesign-led pieces, trend driven prints and patterns, plus River Island's signature glam style.
We can't wait to shop their kitsch Christmas range too...
Keen to see a sneak preview of the full collection? River Island is bringing fashion home with an exciting pop-up event and you're invited!
From Tuesday 18th - Wednesday 19th September, River Island is taking over 13 Soho Square and giving it a full RI Home makeover. Come along for a first look at the collection and get to know more about their three key trend collections: Electric Opulence, Baby Doll and New Nordic.
Don't miss out; download your ticket to secure your place. Ticket options are as follows:
·Tuesday 18th September: 2pm - 9pm
·Wednesday 19th September: 8.30am - 12.30pm
·Wednesday 19th September: 12.30pm - 5pm
River Island’s homeware range will be available in select stores and online from September 2018 with prices starting from £8 up to £275. Candles and home fragrance will be available in all stores and online with prices ranging from £5 to £32. Find out more at riverisland.com/homeware.
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Lotte is the Digital Editor for Livingetc, and has been with the website since its launch. She has a background in online journalism and writing for SEO, with previous editor roles at Good Living, Good Housekeeping, Country & Townhouse, and BBC Good Food among others, as well as her own successful interiors blog. When she's not busy writing or tracking analytics, she's doing up houses, two of which have features in interior design magazines. She's just finished doing up her house in Wimbledon, and is eyeing up Bath for her next project.
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