London has a chic new garden centre – with exclusive collections from Prada and Ganni
This floral fashion paradise features a gnome dressed in new season Bottega Veneta and Gentle Monster sunglasses
The most stylish garden centre in London – if not the world – has opened its doors this week in Selfridges & Co.
The department store has turned their London Accessories section into a fun-filled sensory utopia to promote Good Nature, their creative theme for 2021. This plant-lovers paradise also flows onto Duke and Orchard Street, which surrounds the iconic shopping haven – thus bringing botanical beauty to the heart of the capital.
Selfridges has also expanded the concept to their Manchester and Birmingham stores which similarly launched this week. We've found the most fashionable destination for modern garden ideas in the UK.
The garden centre offers everything enthusiasts may want for their urban gardens and plant-kissed balconies – from seeds for cocktail ingredients – to indoor and outdoor plants that will fill our spaces with greenery in the most stylish way possible. However, the centre also showcases some more unconventional elements, including its exclusive themed clothing range from Prada and from Ganni – housed in a Ganni greenhouse. This is Selfridges, after all.
While we’re inevitably attracted to its botanical jewels, our new and unexpected obsession is with Gary the Gnome, who is dressed in Gentle Monster sunglasses and a Bottega Veneta shirt. Gary – who is drenched in Selfridges yellow paint – is among the merchandise for sale.
So, we can bring this designer gnome into our exteriors, despite the national gnome shortage.
Selfridges Garden Centre also has a ‘potting shed’ which doubles as a workshop space where green-thumbed enthusiasts can take part in expert-run events from this week until July 11th. Highlights include a Garden for Good discussion with Livingetc’s very own garden columnist, Poppy Okotcha, and a 1-2-1 with Selfridges resident gardener Angela Maynard.
Be The First To Know
The Livingetc newsletter is your shortcut to the now and the next in home design. Subscribe today to receive a stunning free 200-page book of the best homes from around the world.
‘A garden centre is evocative but familiar and has provided rich inspiration for our teams, literally and creatively,” explains the creative director of Selfridges, Hannah Emslie.
‘We know our customers are more interested in gardening and greening than they ever have been. And so we are playing with the idea by bringing the essentials of a typical garden centre to our stores,’ she adds.
Selfridges Garden Centre is now open in London, Manchester, and Birmingham. Discover more, and listen to their garden-inspired playlist via their website.
Megan is the Head of Celebrity Style News at Homes & Gardens. She first joined Future Plc as a News Writer across their interiors titles, including Livingetc and Real Homes, before becoming H&G's News Editor in April 2022. She now leads the Celebrity/ News team.
Before joining Future, Megan worked as a News Explainer at The Telegraph, following her MA in International Journalism at the University of Leeds. During her BA in English Literature and Creative Writing, she gained writing experience in the US whilst studying in New York. Megan also focused on travel writing during her time living in Paris, where she produced content for a French travel site.
Megan currently lives in London, where she relocated from her hometown in Yorkshire. In her home, she experiments with interior design trends and draws inspiration from the home decor ideas she observes in her everyday work life. Her favorite pieces include her antique typewriter and her expansive collection of houseplants. When she isn’t writing, she is browsing London’s coffee shops and bookstores to add to her ever-growing library, taking over the open shelving in her apartment.
-
How to Stop Your Couch for Sliding — 4 Tricks for Sofas That Move on Hardwood Floors
A sofa that slides on hardwood can be awkward to use and, at worst, damage your flooring
By Becca Cullum-Green Published
-
6 Plants to Grow That'll Make Your Patio More Private — And Add Beautiful Form and Color to Your Yard
Leave the guesswork out of your patio with this advice on the plants experts will always pick for increasing privacy
By Matilda Bourne Published