By Megan Slack
The Hoxton has revealed plans for their new campervan experience Camp Hox – and it has rewritten all conceptions we had about camping. Yes, the luxe hotel has set a new standard for road trips on the west coast with Camp Hox’s fashionable American branch, Win(e)d down the Windows, and the entire concept is as fun as it sounds.
Win(e)d down the Windows consists of a Mercedes Sprinter by Texino that transports travelers along the golden California coastline – beginning, most fittingly at The Hoxton, Downtown LA, and heading to the apple tree-kissed maze, Windrose Farm, in Paso Robles.
However, in the case of Camp Hox, the journey is just as important as the destination, including stops at vintage home decor stores and wine tastings in various locations along the kaleidoscopic Pacific Coast Highway. Camp Hox has officially reset the bar for revived road trips in ways beyond its fashionable itinerary.
The van is equipped with all essentials for a luxe Californian road trip, including a coffee machine with freshly ground coffee and oat milk, Hoxton bed linen and towels, and Blank toiletries. There are also Sibling Rival breakfast burritos, beverages from Nomadica Wine and Straightaway Cocktails, and olive oil from Pineapple Collaborative because we really did tell you they had thought of everything. Plus, the trip includes olive oil from Pineapple Collaborative and a Hoxton-curated playlist, because what is a road trip without some tunes?
While the concept was dreamt up with adventure in mind, the Hox campervan is designed to stand out as a voguish alternative to the conventional campervan that delivers a sense of escapism at a time when we all crave it the most.
The idea stemmed from The Hoxton’s initial success with Camp Hox last year but has since evolved to include campervans, as The Hoxton’s CMO, Martina Luger shares:
‘Last summer, we pulled Camp Hox together in record time, and it was incredibly popular and well-received. We love the idea of being able to take The Hoxton experience outside of our four walls and explore what that might look like, allowing us to curate not just a space but a whole Hoxton-curated adventure for our guests.'
'This year’s campervan experience strives to celebrate the idea of getting back out there exploring and responds to what people are really wanting and needing right now. We can’t wait to see the adventures unfold,' she adds.
Win(e)d down the Windows is one of The Hoxton’s four road trips available internationally this summer. The hotel is similarly running Camp Hox in the UK, France, and the Netherlands, where their hotels are based. The trip is priced at $1,200 midweek (Monday-Thursday) or from $1,275 weekend (Friday-Monday) for two adults sharing a Mercedes Sprinter. This includes two nights in the van and one night at The Hoxton LA.
We’ve found the trip that offers the freedom of the open road without sacrificing the comforts of a luxury hotel; what more could we need?
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