By Megan Slack
The smallest IKEA shop has opened its doors – and you won’t need to find a shortcut to the plant department. Located in Hong Kong, the pop-up store is filled with all the everyday living items and Swedish foods instantly associated with the home decor chain.
In the last year IKEA has launched 50 smaller format stores across the world, but this is still one of the smallest we've ever seen. The store will remain open for six months amid the heart of the city’s retail heart – from April 16 to October 31.
Alongside its beloved lifestyle products, the store offers a range of energy-conscious goods, including the VIVALLA table stand, TILLREDA portable induction hobs, the FÖRNUFTIG air purifier, and the stylish TÄRNABY table lamp. There is also a selection of plants, and garden accessories, such as the KAFFEBÖNA plant pot that is made by renewable bamboo in Vietnam.
These products are curated to promote the tiny shop’s ethos – to encourage a healthy and sustainable lifestyle that is affordable to the masses. The concept also hopes to inspire and promote positive lifestyle changes and live their everyday lives with a minimal impact on the environment.
While there is no room for an IKEA restaurant, shoppers don’t need to miss out on their favorite Scandinavian delights, as its freezers are stoked with IKEA’s new plant-based meatballs and a Swedish organic oat drink, among other healthy dishes.
In his discussion of the new pop-up store, Adrian Worth, Managing Director of Dairy Farm IKEA North Asia, explains the shop is ‘one of the new solutions and formats’ that IKEA is currently testing.
He continues: ‘ This small shop focuses on IKEA’s healthy and sustainable living concept; it carries articles for immediate takeaway, making it possible for customers to buy the selection of products and Swedish food in a convenient way. Tools like short films will be used to showcase these products and other aids, offering a new shopping experience and simple ways to create a healthy everyday lifestyle.’
As much as we love getting lost in IKEA, we’re keeping our fingers crossed that a tiny store will pop up in a city near us very soon.
Megan is a News Writer across Future Plc's Homes titles. She has a background in national newspapers in the UK and has experience in fashion and travel journalism, which she previously practised whilst living in Paris and New York City. Her adoration for these fashion capitals means she particularly loves writing about contemporary styles and trends for Livingetc.
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