Designer: RichardSteiff, 1902
It may look cuddly and cosy, but the forerunner of this classic children’s soft toy had a spiky start.
In 1879, Margarete Steiff, a young German seamstress, stitched a small felt elephant, intending to use it as a pin cushion.When local children clamoured to play with it, she spotted an opportunity and founded a business that kicked off a hitherto non-existent soft-toy industry.
One year later, in 1880, Steiff Manufacture was founded and over 5,000 of the little elephants were sold at the nearby Heidenheim market.
Ten years later, monkeys, donkeys, horses, camels, dogs, hares and giraffes had been added to the range and Margarete hired her nephew Richard to join her expanding team. Richard designedthe world's first stuffed toy bear with moveable arms and legs,the "Bear 55PB", in 1902 and an American buyer fell in love with them at theLeipzig toy trade fairand placed an order for 3,000 – catapulting the grizzly bear to fame.
The bears began an unprecedented selling success in the USA from 1906 under the name of Teddy Bear (named after the American president Theodore "Teddy" Roosevelt), andit soon became a worldwide children’s favourite.
By 1907, Margarete employed 400 employees and 1,800 home workers to produce around 1,700,000 toys – of which973,999 were teddy bears.
Highly prized examples include the 1904 Teddy Girl and the limited-edition black-clad Teddy in mourning, released after the Titanic disaster, complete with eyes rimmed red from weeping.
Should you find a battered version of either in your attic, look first for the Knopf im Ohr, the yellow tag sewn into every bear’s ear as the sign of authenticity.
Shining a spotlight on the now and the next in home design and decor, Livingetc is the UK's best selling high end and contemporary home design magazine. As a brand, showcases the world's very best homes, and has access to leading international designers for insight and ideas. it was first published in 1998, and is currently edited by Pip McCormac.
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