Ted Baker's First Foray Into Stylish Home Tech
British fashion brand Ted Baker has forayed into the world of tech, launching a stylishnew range of wireless iPhone chargers and accessories.
Rather than cluttering bedside tables, cars and living spaces, the new wireless products look stylish, and, dare we say it, rather sexy – as far as tech goes.
Aptly namedthe ConnecTedcollection, the lineup consists of an iPhone case, a battery pack, a wireless charger, a magnetic in-car mount charger and a set of matching cables.
Ted Baker worked with technology specialists Proporta on the new products, and the DNA of both companies shines through.
Each piece benefits fromProporta’s 20 years of tech expertise which is then coupled with Ted Baker’s sleek aesthetic. Except this time Ted Baker has gone for a simpler, more paired-back look than the brand's signature bright floral designs.
Made witha chocolate Italian suede for men and a luxurious rose gold and taupe leather for women, the accessories are designed to look gorgeous both in the home and on the move.
Plus, all the products are designed to match –not just in terms of style and design, but functionality too.
There's the Jamilo desktop wireless charger, the portable wireless Hoppi battery pack, and in the near future there'll be acharging mount for in the car, with a built-in magnet that holds your phone while it charges it on the go – no messy cables in sight.
There's also a co-ordinatingcollection of bags (including stylish handbags and laptop bags) launching early 2019;simply drop your phone into the bag (which has a handy pocket for the wireless battery charger), and voila! Powered up for the full day ahead.
The new chargers are all designed to work with the coordinated suede ConnecTed phone cases, whichhave magnetic panels built inside that effortlessly attach to the wireless chargers.
It's not the first time the apparel brand has dipped its toes into interior products - Ted Baker has previously released a tile collection.
Could these new explorations be a hint of more home products to come? We hope so.
The ConnecTed collection starts at £19.95 and is now available for pre-order at www.proporta.co.uk/brand/Ted-Baker/connected.The range will hit Ted Baker stores and online (as well as various retail stores including John Lewis) from November 2018.
Lotte is the Digital Editor for Livingetc, and has been with the website since its launch. She has a background in online journalism and writing for SEO, with previous editor roles at Good Living, Good Housekeeping, Country & Townhouse, and BBC Good Food among others, as well as her own successful interiors blog. When she's not busy writing or tracking analytics, she's doing up houses, two of which have features in interior design magazines. She's just finished doing up her house in Wimbledon, and is eyeing up Bath for her next project.
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