Good news for those looking to recreate the signature sumptuous look of The Ned in their own home, Soho Home has unveiled a stunning new range inspired by the history and design of the heritage building.
The Ned Collection not only features pieces seen in the London hotspot - like the Insta-famous pink sofas in Millie's Lounge - it has also been inspired by one-off vintage gems.
Hero products include the aforementioned blush velvet sofa with pleat and button detailing on the back, £3995, a bed with a William Morris pattern headboard cushion,£1695, and Burleigh Hibiscus china,from £11
The Ned, a joint venture between Soho House and Sydell hotel group, is set in the historic Midland Bank building near St Paul's, and originallydesigned by Sir Edwin 'Ned' Lutyens in 1924 – after whom the hotel is named. The vast space includes ten restaurants, 250 bedrooms channelling 1920s and 1930s design and a private members' club.
The Ned's layered and lush aesthetic is thanks toSoho Home designer Adam Greco. He and his team spent four years immersed in the history of the building and its architect to create The Ned's furnishings.“The faded glamour of a 1930s transatlantic ocean liner was the starting point for the interior design of The Ned,” Greco says.“We trawled the bank’s archives to find out what the building looked like in its 1930s heyday and we were inspired by the great ships of that era, including the Normandie, and the Orient Express.”
The full Soho Home x The Ned collection will be available to buy at Sohohome.com from April 24.
-
Step Into Your Own "Roman Holiday" With Our Cinematic Edit of the Best Rome HotelsThe Eternal City's most sumptuous boutique hotels reveal a world of intricately layered interiors that feel like a portal to another dimension. Here are 10 to get lost into this year
-
What We’re Coveting From Habitat This Entertaining SeasonFind the pieces on our nice list this year at this exclusive pop-up...
-
The simple way to a more sustainable and stylish life with Fisher & PaykelThis incredible new tech saves time, energy and has become the washing machine you need to know about
-
Forget Cottagecore - Flora Fantasia by House of Hackney is Cottage hardcoreHouse of Hackney's Flora Fantasia collection blends the romanticised rural aesthetic with riotous punk elements
-
Bert & May's new hexagon tiles collection is tapping into one of this year's biggest micro trendsTap into the microtrend for hexagon tiles and make myriad patterns with this new collection from Bert & May
-
Matthew Williamson’s tip for renovating a house on a budget is so simple, but incredibly effectiveRenovating a house on a budget? See the savvy ways to control costs when managing an interior redesign
-
The fabulous new Matthew Williamson furniture collection is a cocktail of color and printThis decorative Matthew Williamson furniture is the beautiful result of collaboration with Roome London
-
Out & Out's new furniture collection is full of stylish storage solutionsThis stylish storage will have your home organised in a jiffy - whatever its size
-
Explore Sandra Bullock’s former coastal chic home in GeorgiaSandra Bullock has just sold her beautiful island beach house, giving us a glimpse at her coastal-inspired interior style.
-
Stylish flat pack furniture - how this home design staple has suddenly got coolThought flat pack furniture was cheap and cheerful? FUZL Studio is proving otherwise with its new collection
