British online linen brand, Piglet, has opened its first ever pop up shop in London's Notting Hill, running from Saturday 16th March until Sunday 7th April.
For those unfamiliar with the brand, Piglet has been quietly gaining a cult following, offering simple, high-quality, low-maintenance, durable linen homeware from its online store, Pigletinbed.com, since January 2017.
Now, for the first time, there’s a chance to see Piglet’s entire collection of 100% French flax linen bedding, table linen and sleepware in one pop-up space.
To celebrate the opening Piglet has collaborated with artist, Alexandria Coe on 50 pairs of Limited Edition pyjamas, which will be exclusively available from the pop up, before being stocked online.
Alexandria focuses upon the simplification of the human form, with minimalist mark-making. Piglet’s white 100% stonewashed linen pyjamas will feature a figurative illustration of a female nude embroidered onto the pocket. It’s a stylish and subtle embellishment on this luxuriously simple nightwear.
The new ‘Piglet x Alexandria Coe Pyjamas’ are priced at £120, with 35% of the sale price from each limited edition piece being donated to Plan International*.
Linen is ideal for every season – fresh in the summer and warm in the winter. As well as being exceptionally soft, linen’s natural long fibres help to regulate our body temperature as we sleep with its breathability and high moisture absorbency. It’s also perfectly weighted which helps send even the lightest of sleepers into a wonderful deep slumber.
The sheets, duvet covers, pillowcases and pyjamas also get softer and softer with each wear and wash. Added to that flax linen is a rotation crop, farmed naturally in small batches. It requires far less water to produce than cotton, and every part of the plant is used, so it’s much more eco-friendly.
Piglet, 79-81 Ledbury Road, Westbourne Grove, London, W11 2AG