Gwyneth Paltrow has opened the UK's first Goop store in London.
The opening marks exactly 10 years to the day since Paltrow, 45, sent the first Goop e-newsletter from her kitchen table in her North West London home.
Founded in 2008,Paltrow's weekly e-newsletter (offering fans her recommendations, including recipes, products and health and fitness tips) went on to become a full lifestyle brand which is now celebrating its tenth anniversary with a pop-up shop in London's Notting Hill – the first step in Goop'sEuropean expansion plan.
Locatedat 188 Westbourne Grove, the will be openfrom25 September 2018 until 27 January 2019, andwill also beshipping to the UK for the first time.
Goop’s European debut will offerthe brand’s products across skincare, fragrance, apparel, jewellery, books and homeware, and also marks the launch of a fully fledged e-commerce store.
The homeware offering ranges from chopping boards,bottle openers, glassware and kitchen towels to scented candles, porcelain and home accessories.
The actress-turned-entrepreneur is also showcasing Goop x CB2, the brand's first furniture and homeware collection which launched earlier this month.Goop's designs mix with CB2'smodern approach to design on a collection of painted porcelain plates, leather fireside accessories and wicker baskets.
The store design was conceived by interior designer Fran Hickman who worked with Wild At Heart’s Nikki Tibbles, Nest Design, Vitsoe and Pinch on the vision for the pop-up space, which boasts several levels and a small courtyard.
The pop-up is said to be an opportunity to ‘experience Goop’s values of balance and personal enrichment, range of quality products and holistic approach to wellbeing’ in a physical space at the heart of where the brand started.
The company, which the New York Times estimates is worth £190 million opened its first-ever permanent shop in Los Angeles last September and has since hosted pop-ups in several US cities.
We're toldthat this is only the beginning.
The pop up is open at 188 Westbourne Grove, from 25th September 2018 until 27 January 2019.
-
What We’re Coveting From Habitat This Entertaining SeasonFind the pieces on our nice list this year at this exclusive pop-up...
-
Cups, But Sexy — The Only 6 Sipping Essentials You Need This Hosting SeasonPour into cups for every holiday occasion and get ready to charm, surprise, and delight your guests
-
The simple way to a more sustainable and stylish life with Fisher & PaykelThis incredible new tech saves time, energy and has become the washing machine you need to know about
-
Forget Cottagecore - Flora Fantasia by House of Hackney is Cottage hardcoreHouse of Hackney's Flora Fantasia collection blends the romanticised rural aesthetic with riotous punk elements
-
Bert & May's new hexagon tiles collection is tapping into one of this year's biggest micro trendsTap into the microtrend for hexagon tiles and make myriad patterns with this new collection from Bert & May
-
Matthew Williamson’s tip for renovating a house on a budget is so simple, but incredibly effectiveRenovating a house on a budget? See the savvy ways to control costs when managing an interior redesign
-
The fabulous new Matthew Williamson furniture collection is a cocktail of color and printThis decorative Matthew Williamson furniture is the beautiful result of collaboration with Roome London
-
Out & Out's new furniture collection is full of stylish storage solutionsThis stylish storage will have your home organised in a jiffy - whatever its size
-
Explore Sandra Bullock’s former coastal chic home in GeorgiaSandra Bullock has just sold her beautiful island beach house, giving us a glimpse at her coastal-inspired interior style.
-
Stylish flat pack furniture - how this home design staple has suddenly got coolThought flat pack furniture was cheap and cheerful? FUZL Studio is proving otherwise with its new collection
