Inside Gwyneth Paltrow's First Goop Shop in London

For style leaders and design lovers.
Thank you for signing up to LivingEtc. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.
Gwyneth Paltrow has opened the UK's first Goop store in London.
The opening marks exactly 10 years to the day since Paltrow, 45, sent the first Goop e-newsletter from her kitchen table in her North West London home.
Founded in 2008,Paltrow's weekly e-newsletter (offering fans her recommendations, including recipes, products and health and fitness tips) went on to become a full lifestyle brand which is now celebrating its tenth anniversary with a pop-up shop in London's Notting Hill – the first step in Goop'sEuropean expansion plan.
Locatedat 188 Westbourne Grove, the will be openfrom25 September 2018 until 27 January 2019, andwill also beshipping to the UK for the first time.
Goop’s European debut will offerthe brand’s products across skincare, fragrance, apparel, jewellery, books and homeware, and also marks the launch of a fully fledged e-commerce store.
The homeware offering ranges from chopping boards,bottle openers, glassware and kitchen towels to scented candles, porcelain and home accessories.
The actress-turned-entrepreneur is also showcasing Goop x CB2, the brand's first furniture and homeware collection which launched earlier this month.Goop's designs mix with CB2'smodern approach to design on a collection of painted porcelain plates, leather fireside accessories and wicker baskets.
The store design was conceived by interior designer Fran Hickman who worked with Wild At Heart’s Nikki Tibbles, Nest Design, Vitsoe and Pinch on the vision for the pop-up space, which boasts several levels and a small courtyard.
The pop-up is said to be an opportunity to ‘experience Goop’s values of balance and personal enrichment, range of quality products and holistic approach to wellbeing’ in a physical space at the heart of where the brand started.
The company, which the New York Times estimates is worth £190 million opened its first-ever permanent shop in Los Angeles last September and has since hosted pop-ups in several US cities.
We're toldthat this is only the beginning.
The pop up is open at 188 Westbourne Grove, from 25th September 2018 until 27 January 2019.
The Livingetc Newsletter
For style leaders and design lovers.
Lotte is the Digital Editor for Livingetc, and has been with the website since its launch. She has a background in online journalism and writing for SEO, with previous editor roles at Good Living, Good Housekeeping, Country & Townhouse, and BBC Good Food among others, as well as her own successful interiors blog. When she's not busy writing or tracking analytics, she's doing up houses, two of which have features in interior design magazines. She's just finished doing up her house in Wimbledon, and is eyeing up Bath for her next project.
-
-
Dorit Kemsley's hallway is the perfect example of why you shouldn't neglect "in-between spaces", say designers
The Real Housewives of Beverly Hills star showed off her statement wallpapered hallway recently - here's why designers love the idea
By Hugh Metcalf Published
-
The best dark green sofas - make your love for this timeless color official with one of these 9 picks
Find the perfect dark green sofa to fit your space and your budget
By Amy McArdle Published
-
Black Friday furniture deals: these are the places we're most excited to shop at this year, at up to 80% off
Find the best places to shop for furniture deals this Black Friday, plus a curated pick of the Livingetc editors' favorite discount discoveries
By Hugh Metcalf Published
-
Black Friday bedding deals you won't want to miss: up to 50% off luxury bedding
Upgrade your bedding and get ready to hit hibernation mode with our pick of the best Black Friday bedding sales, including discounts at Liberty, John Lewis, Amara, and more
By Amy Lockwood Published
-
The simple way to a more sustainable and stylish life with Fisher & Paykel
This incredible new tech saves time, energy and has become the washing machine you need to know about
By Sponsored Published
-
Forget Cottagecore - Flora Fantasia by House of Hackney is Cottage hardcore
House of Hackney's Flora Fantasia collection blends the romanticised rural aesthetic with riotous punk elements
By Jacky Parker Published
-
Bert & May's new hexagon tiles collection is tapping into one of this year's biggest micro trends
Tap into the microtrend for hexagon tiles and make myriad patterns with this new collection from Bert & May
By Jacky Parker Published
-
Matthew Williamson’s tip for renovating a house on a budget is so simple, but incredibly effective
Renovating a house on a budget? See the savvy ways to control costs when managing an interior redesign
By Jacky Parker Published
-
The fabulous new Matthew Williamson furniture collection is a cocktail of color and print
This decorative Matthew Williamson furniture is the beautiful result of collaboration with Roome London
By Jacky Parker Published
-
Out & Out's new furniture collection is full of stylish storage solutions
This stylish storage will have your home organised in a jiffy - whatever its size
By Jacky Parker Published