Explore beautiful artisanal colours with sumptuous textures in this indulgent paint range

Choosing the perfect paint shade is one of the most important and exciting aspects of decorating a space. The colour of the room is the first thing your eyes will settle on as you walk in. It will set the tone for your scheme and even impact your mood. 

Thankfully, Crown’s Crafted™ range makes selecting the perfect paint shade simple. Inspired by British artisanal crafts, the premium collection consists of 62 timeless shades, curated into a sumptuous palette of six muted and tonal colour families. 

Designed with durability in mind, the Crafted™ collection comes in three distinctive finishes; a Luxurious Flat Matt finish that feels soft and velvety to the touch, a unique Suede Textured finish that leaves a subtle brush-stroke effect achieved by ground olive stones in the formulation, and finally a Lustrous Metallic paint for a striking and modern aesthetic. 

With a heritage dating back to 1777 and over 200 years of expertise, there’s a Crown paint colour and finish to transform every room in your home, from hallway to home office, living room or bedroom, whatever taste or style you’re most drawn to. What’s more, if you’re unsure which shades to go for, Crown has introduced Real Paint Swatches. 

Painted in colours from the Crafted™ collection, not only are the new Real Paint Swatches 100% accurate paint samples, they’re also 100% recyclable and certified by the World Land Trust, providing a mess-free way to try out true colour in any room. 

Simply attach the Real Paint Swatches to your walls or woodwork at various times of the day and under different light sources to select your perfect shade. What’s more, each pack contains multiple shades within a colour family, so you can sample a range of colours with ease.

Once your mind is made up you can then take the Real Paint Swatches with you when you’re shopping for coordinating furnishings and accessories. This makes it easier to buy the pieces that will look best in your revitalised space and avoid expensive mistakes. 

When you’re done, unlike other ‘peel and stick’ swatches, you can pop the real paint swatches in the recycling bin. It’s a new simpler way to create colourful and cohesive schemes at home.

Crafted™ collection, from £32 for 2.5L, Real Paint Swatches, from £5 for 8 samples, Crown Paints