Insta attraction – meet the Swoon sideboard that’s lighting up social media

Promotional feature with Swoon

When Instagram talks, we sit up and listen. Because it's one of the best places – aside from Livingetc, of course – to gauge the zeitgeist of modern interiors.

If you’re looking to update your home with a beautiful accent piece, social media can give a good picture of the products that are consistently high-performers – the must-have items being shared, talked about, coveted, tagged and ‘liked’.

And there’s one particular piece of furniture that’s really creating a buzz among the home-obsessed: the Ziggy sideboard by Swoon.

As well as lighting up Instagram – it's been been used in room schemes by@my_london_home,@ourvictoriandetachedand @simpsonandvoyle, to name but three –this cult-status brass beauty is brightening up stylish homes across the nation.

And it’s not hard to see why: Its starburst-style doors are visually striking; it’s timeless yet contemporary and progressive in its design; it’s simultaneously functional and fabulous; and it’s bursting with modern-vintage appeal.

The Ziggy sideboard is the definition of both the refined glamour and retro fusion trends; it embodies the decadence of the Art Deco era and, at the same time, gives a nod to mid-century style with its steel hairpin legs.


Ziggy brass contemporary sideboard, £649, Swoon

As shown on many an inspirational Instagram feed, it would make a dazzling addition to any space, whether it’s the first thing that greets your guests as they step into your hallway, or as a statement piece in your living or dining room. All you need to do? Sit back and bask in the warmth of its sophisticated golden glow.

The good news is that the Ziggy is not the only ultra-chic Swoon sideboard that’s got everybody talking. Keep reading for our three other top picks for you to, well, swoon over…



An elegant and beautiful blend of styles, the Fresco sideboard strikes the perfect balance between Art Deco pizazz (hello cool brass foil trim), mid-century form (those lovely legs), and Scandi simplicity (that light wood, the clean lines and those minimal shapes).

But it’s more than just a pretty face; practicality meets design-led craftsmanship thanks to thoughtful details like adjustable internal shelves.

You’ll find yourself storing everything in the Fresco, just so you can use it regularly… while looking at it adoringly.

Fresco Sideboard, £699, Swoon



Meet the sideboard so theatrical that your home will be its stage. This standout, statement piece - dubbed the ‘showgirl of the furniture world’ - will do all the talking, singing and dancing in any room of choice.

The modern-retro beauty brings the full glamour of the iconic Art Deco era to life with that intricately-carved scalloped frontage and eye-catching flashes of brass.

The deep blue hue, meanwhile, is completely on-point yet classic at the same time. If it’s a storage star you’re looking for, we think you’ve just found it.

Connie Sideboard, £699, Swoon



Rattan is so on-trend right now, and the beauty of this enduring natural material is that it will never date, either.

The Raphia sideboard is Swoon's first rattan design – and what a debut. The vintage-vibe piece oozes 70s feels, as well as transporting us to a tropical, laidback beach bar where the cool crowd are relaxing and socialising.

The sideboard will bring this bohemian style to your home, and add warmth and texture to any room.

Raphia Sideboard, £599, Swoon

For more unique, design-led furniture at fair prices, visit

Ruth Doherty is a lifestyle journalist based in London. An experienced freelance digital writer and editor, she is known for covering everything from travel and interiors to fashion and beauty. She regularly contributes to Livingetc, Ideal Home and Homes & Gardens, as well as titles like Prima and Red. Outside of work, her biggest loves are endless cups of tea, almond croissants, shopping for clothes she doesn’t need, and booking holidays she does.