Selfridges launch a personal shopping service for online shoppers

Stuck for gift ideas? Selfridges 'elves' will do the hard work, just book a one-to-one virtual appointment

Jonathan Adler needlepoint pillow, £98
(Image credit: Jonathan Adler / Selfridges)

Selfridges has introduced an online personal shopping service, with the natty name of 'Elfridges'.

So if you thought personal shoppers were just for high rollers, think again. 

The Selfridges 'Elfridges' gifting service - which is also available in stores by appointment - is complimentary and caters to all budgets and needs, with free UK delivery on orders over £30.  

Christmas shopping just got simple and stress-free.


(Image credit: Kintails / Selfridges)

Selfridges gifting gurus are available for one-to-one virtual appointments, to help you find the perfect gifts for friends and family, whether you're looking for something extra special or want to play it safe.


(Image credit: Jonathan Adler / Selfridges)

From grandparents to new arrivals, partners or pets, just complete a form to describe who the gift or gifts are for, and any areas of interest, and Selfridges 'elves' will get to work.

The personal shoppers offer a pre-consultation call to have a chat through requests in more detail, so they can pull together some bespoke options, and then present gift ideas over a video call.


(Image credit: Marshall / Selfridges)

There’s no minimum spend or obligation to purchase and appointments can be booked for 1hr or 1hr 30, depending on how many gifts or recipients you're looking to buy for.


(Image credit: Rebel / Selfridges)

From design geek to tech wizard or star baker to wellness warrior, whoever you're buying for, there's no need to traipse between the floors (unless you want to) searching for the perfect gift. 


(Image credit: Le Creuset / Selfridges)

Selfridges also offers personal styling, beauty appointments and a hampers concierge service with experts who can help fill a bespoke hamper.


(Image credit: Selfridges)

If you prefer to visit and browse the shelves yourself, there's a Book & Shop service too, that let's customers book a time slot to access stores through fast-track entrances to avoid queues.

Book your 'Elfridges' appointment here.

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Jacky Parker is a London-based freelance journalist and content creator, specialising in interiors, travel and food. From buying guides and real home case studies to shopping and news pages, she produces a wide range of features for national magazines and SEO content for websites

A long-time contributor to Livingetc, as a member of the team, she regularly reports on the latest trends, speaking to experts and discovering the latest tips. Jacky has also written  for other publications such as Homes and Gardens, Ideal Home, Red, Grand Designs, Sunday Times Style and AD, Country Homes and Interiors and ELLE Decoration.