Selfridges has introduced an online personal shopping service, with the natty name of 'Elfridges'.
So if you thought personal shoppers were just for high rollers, think again.
The Selfridges 'Elfridges' gifting service - which is also available in stores by appointment - is complimentary and caters to all budgets and needs, with free UK delivery on orders over £30.
Christmas shopping just got simple and stress-free.
Kintails leather dog collar, £40
Selfridges gifting gurus are available for one-to-one virtual appointments, to help you find the perfect gifts for friends and family, whether you're looking for something extra special or want to play it safe.
Jonathan Adler needlepoint pillow, £98
From grandparents to new arrivals, partners or pets, just complete a form to describe who the gift or gifts are for, and any areas of interest, and Selfridges 'elves' will get to work.
The personal shoppers offer a pre-consultation call to have a chat through requests in more detail, so they can pull together some bespoke options, and then present gift ideas over a video call.
There’s no minimum spend or obligation to purchase and appointments can be booked for 1hr or 1hr 30, depending on how many gifts or recipients you're looking to buy for.
Rebel scented candle, £55
From design geek to tech wizard or star baker to wellness warrior, whoever you're buying for, there's no need to traipse between the floors (unless you want to) searching for the perfect gift.
Le Creuset casserole dish, £225
Selfridges also offers personal styling, beauty appointments and a hampers concierge service with experts who can help fill a bespoke hamper.
Cheshire & Wain beluga leather cat collar, £58
If you prefer to visit and browse the shelves yourself, there's a Book & Shop service too, that let's customers book a time slot to access stores through fast-track entrances to avoid queues.
Book your 'Elfridges' appointment here.
Check out gift ideas for him or her