By Jacky Parker
It's another one of those interiors-brand-branches-out-into-lifestyle moments. Hot on the heels of its recent collaboration with Danish rainwear brand, Rains, MADE.COM has teamed up with Amsterdam bicycle brand, Veloretti for a capsule collection of stylish city bikes.
Teaming timeless design and serious craftsmanship, the collection echoes the recent Rains collaboration by MADE with a colour palette inspired by the Northern Lights. Focusing on the green of Aurora Borealis, MADE x Veloretti bicycles include the choice of two tonal colours, Green and Pacific.
Available in three speed formats and in two sizes, the bikes feature a durable Akzo Nobel® powder coating finish, a soft leather seat and contrasting mud guards.
The Caferacer commuter bike is great for zipping around town and looks pretty good when stationary in your hallway too.
Ruth Wassermann, MADE.COM Design Director said: “We love working with like-minded partners and Veloretti’s approach to stylish yet affordable bikes resonates well with our design ethos. For MADE, it was important that these bikes were lightweight, classic yet current and was a collaboration with a brand that we think is really cool. We’re thrilled to work with a brand that is loved so much in Amsterdam and beyond and the exclusive colours available in the collection are perfect for a summer of city exploration.”
To complete the look, MADE has expanded its range of Bobbin bike helmets from 2018, with new coordinating colourways.
To get fully up to speed with this lovely lifestyle collection, check out the waterproof jackets, bags and backpacks from MADE.COM X Rains here.
Jacky Parker is a London-based freelance journalist and content creator, specialising in interiors, travel and food. From buying guides and real home case studies to shopping and news pages, she produces a wide range of features for national magazines and SEO content for websites
A long-time contributor to Livingetc, as a member of the team, she regularly reports on the latest trends, speaking to experts and discovering the latest tips. Jacky has also written for other publications such as Homes and Gardens, Ideal Home, Red, Grand Designs, Sunday Times Style and AD, Country Homes and Interiors and ELLE Decoration.
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