Miaad Latoof
Miaad is an interior stylist at Design Lab by Livingetc, bringing over eight years of experience in London and New York. Her creative practice blends interior styling, furniture and product sourcing, and thoughtful writing that explores how design shapes the way we live. With a keen eye for detail and a deep understanding of materials, Miaad combines the instincts of a stylist with the strategic approach of a designer, always seeking to create spaces that feel both beautiful and meaningful.
Miaad’s career includes interior design consultancy at Restoration Hardware and Design Within Reach in New York, where she honed her expertise in spatial planning, client collaboration, and designing homes tailored to real lives. She has also created immersive event experiences for global brands such as Ferrari and Montblanc at New York agency Rise & Set, further broadening her creative perspective.
At the heart of Miaad’s approach is a curiosity about people and the spaces they inhabit. She is interested in how our surroundings influence the way we feel, move through our routines and connect with others. For her, a beautiful room is only part of the story. Good design should make everyday life work better, feel personal to the people living there and ultimately encourage a more intentional relationship with home.
Latest articles by Miaad Latoof
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I’m Giving My Home an Autumn Reset, but I’m Starting With Better Storage, Not a Clear Out — These Are the 16 Pieces I’d ChooseI always tell clients not to hide everything away — good storage is about giving the room hierarchy, so the pieces you love can stand out, and the everyday clutter has somewhere to go
By Miaad Latoof Published
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What London Design Festival’s Soho Design District Revealed About Furniture, Lighting and LongevityBetween experimental lighting, enduring furniture and a renewed focus on craft, the most interesting ideas in Soho were the ones looking beyond the next trend
By Miaad Latoof Published
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The 10 Most Common Home Design Questions You Asked Our Stylists in September, AnsweredFrom empty-looking spaces to how to incorporate sentimental furniture, these are the answers to the questions you asked most at this month's Livingetc Unlocked event
By Iokasti Sotirakopoulou Published
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Rowen & Wren’s Autumn/Winter Collection Launched This Weekend — These Refined, Nostalgic Pieces Have Me Falling for Traditional Homes AgainThink rich velvet, warm oak, heritage stripes, and handmade ceramics, with the kind of details that make a room feel layered and ready for the colder months
By Miaad Latoof Published
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If You Want a Bold Rug, La Redoute Has an Almost Ridiculous Amount of Good Options — I’ve Done the Filtering for YouThere’s a lot of design confidence for the price — from painterly abstracts to graphic geometrics, these La Redoute rugs feel more elevated than you’d expect
By Miaad Latoof Published
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'Denim Rush' Is Our September Color Crush, and It Couldn’t Feel More Right for Autumn — These Are the Blue-Hued Pieces I’d Pick for a Characterfully Cozy Space, as a StylistGrounding and so easy to layer, this blue shade has exactly the kind of depth I want as rooms start to feel a little more cocooning again
By Miaad Latoof Published
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'Pattern With Rhythm' Is How I Use Rugs to Bring More Movement Into a Room — These Are the Designs I'd Choose as a StylistChecks, stripes, waves and repeating motifs all create their own visual beat — these are the patterned rugs I’d choose when a room needs more movement or simply a better sense of flow
By Miaad Latoof Published
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There's One Rug Detail That Makes Even the Simplest Neutral Rug Feel More Expensive — These 16 'Embossed' Rugs Have ItRaised pile and carved detailing give these rugs a beautifully tactile quality, making them an easy way to introduce movement and visual interest underfoot
By Miaad Latoof Published
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'Modern' + 'Organic' Is My Stylist Search Hack to Find the Most Timeless, Expensive-Looking Lighting Around — Here's My EditA little texture goes a long way, especially when it comes through something as atmospheric as lighting.
By Miaad Latoof Published
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I’m Convinced You Don’t Need Bold Color to Make a Sofa Stand Out — These Are the 12 I’d Choose for Their Shape AloneThe best silhouettes can give even the quietest upholstery real presence, and keep working as everything around them changes
By Miaad Latoof Published
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16 Compact Sofas for Small Spaces That Still Have Serious Design PresenceLighter profiles and smarter proportions can make a compact sofa feel far more generous than its measurements suggest
By Miaad Latoof Published
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I'd Avoid the 'Cloud Sofa' If You Hate Constant Plumping — These 12 Low-Slung Sofas Might Be for You, InsteadThese low-slung sofas give you that sink-in comfort, but with a more tailored shape that still looks good the morning after
By Miaad Latoof Published
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Could Japanese-Inspired Lighting Be the Secret to a Calmer Room? These 16 Designs Show Why Softer Light WorksThey are less about perfect symmetry or bright illumination, and more about creating atmosphere and a sense of ease
By Miaad Latoof Published
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If Everything in Your Room Sits at Sofa Height, You're Probably Doing Something Wrong — And You Need to Add a Floor LampSometimes it’s introducing one taller element that changes how the whole room reads
By Miaad Latoof Published
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John Lewis' Lighting Range Has Grown for the New Season — These Are the Pieces to Have on Your Radar to Make Your Home GlowAs the evenings start drawing in, I’m looking to lighting to make rooms feel warmer, and these are the pieces I’d reach for first
By Miaad Latoof Published
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Westwing Only Launched in the UK This Year, but It's Already Got One of My Favorite Tableware RangesForget the perfectly matching set. These playful Westwing pieces prove the best-dressed tables have a little personality
By Miaad Latoof Published
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Folding Garden Furniture Is the Best Play for Small Gardens — And It's So Easy to Store Away at the End of the Season, tooFrom powder-coated chairs to compact bistro tables, folding furniture is finally as good-looking as it is useful
By Miaad Latoof Published
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Checkerboard Rugs Are More Nuanced and Interesting in 2026 — These Are the Ones to Buy That Feel Super ModernOnce reserved for retro interiors, checkerboard has become one of the easiest ways to bring rhythm and structure into a contemporary room
By Miaad Latoof Published
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I Watched an Iconic Chair Being Made, and It Changed How I Think About Good FurnitureA visit to Ligne Roset’s archive, factory and family home gave me a much deeper appreciation of the craft and quiet precision behind the Togo’s enduring appeal
By Miaad Latoof Published
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Rugs That 'Look Like Art' Are One of the Biggest Trends of the Year — This Is Where I Shop as a Stylist to Make Floors Feel Like a MomentFrom sculptural silhouettes to gallery-worthy patterns, these are the Heal's rugs I'd happily design a room around
By Miaad Latoof Published
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12 Bathroom Mirrors With Storage That Keep Your Skincare Out of Sight — Designs Picked by a StylistThe best mirrored cabinets don't just clear your worktop. They make the whole bathroom feel calmer and brighter.
By Miaad Latoof Published
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A Shortcut to Spaces Feeling Lived-In — These 16 Vintage-Style Rugs Make a Room Feel Collected Over TimeYou don't need to fill a home with vintage to make it feel collected. Often, it's the illusion of age that makes all the difference.
By Miaad Latoof Published
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BILLY Bookcases Are Basic — These Are the Affordable Shelves to Buy Instead That Actually Have a Point of ViewLet your bookcase reveal who lives in your home, from the objects you display to the shelving you choose.
By Miaad Latoof Published
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"I Can't Find a Stylish Bedroom Dresser" — A Stylist's Edit of the Best Storage Buys for Your Room Right NowWhether you're furnishing a compact bedroom or filling a blank wall, these dressers balance beautiful design with practical storage
By Miaad Latoof Published
