Gorgeously graphic wallpaper that gets our vote

IN MY MIND is a graphic and expressive wallpaper collection (opens in new tab) created by the Swedish illustrator and designer Erica Jacobson.

Erica studied at Konstfack University and works in Stockholm, illustrating and designing everything from posters, children's books, theatre posters, and book covers.

The wallpaper collection (opens in new tab) consists of seven unique patterns in clear and vibrant colours – and is accompanied by nine posters.

Erica gives us a glimpse into her exuberant material world, filled with colourful patterns that radiate joy and energy. Her intuitive sense of colour and form has become her distinguishing trait and her characteristic expression emerges in every wallpaper pattern

Patterns feature a modern yet retro look inspired by Niki de Saint Phalle, Matisse and classic Vogue covers from the 30s.

Each wallpaper pattern is hand-drawn and has been created from Erica's black and white drawings, which she then digitally colours.

With their cheerful shapes and warm colours, IN MY MIND creates a dramatic work of art and a fun conversation starter.

Erica says, 'I wanted the wallpapers to feel handmade. For every brush and pen stroke to convey a living expression. I make several black and white drawings to give myself a quantity to choose from. Most often, it is the sketchier drawings that come out best, because they are somewhat unconscious. If you try to correct them and do them "properly," it is easy to lose the feeling in the expression.'

Let your wallpaper fill the room with a whole new energy and joy of life - the trend for colour and print is here to stay.

Available at photowall.co.uk

Why not wallpaper the smallest room?

Find ideas for wallpaper in cloakrooms and bathrooms here. (opens in new tab)

Jacky Parker is a London-based freelance journalist and content creator, specialising in interiors, travel and food. From buying guides and real home case studies to shopping and news pages, she produces a wide range of features for national magazines and SEO content for websites


A long-time contributor to Livingetc, as a member of the team, she regularly reports on the latest trends, speaking to experts and discovering the latest tips. Jacky has also written  for other publications such as Homes and Gardens, Ideal Home, Red, Grand Designs, Sunday Times Style and AD, Country Homes and Interiors and ELLE Decoration.