How to transform your home with Samsung’s The Frame and Neo QLED

Lifestyle TV is the new technology trend you will want to jump on. Long gone are the days of clunky TV sets taking up a whole corner of your living space. Forget grappling to disguise a clunky black or silver TV amid your carefully selected interior design.

Samsung is ushering in an era of TV functionality and design – with ‘The Frame’ and ‘Samsung Neo QLED’ models, both available at Currys – where high-tech, experiential models are also a sleek part of the décor.

With cutting-edge, glare-free* Matte Display panel technology and cinematic surround sound powered by Dolby Atmos, Samsung’s new The Frame TV offers a completely immersive entertainment experience.

However, it doesn’t end there: when you switch The Frame TV off, the screen transforms into a showcase of your favourite art. With high quality display of a choice of over 1600 famous artworks**  – or even your own photography – adorned by a choice of countless bespoke bezel frames, with tidy cables and an in-box wall-mount to hand The Frame flush to the wall, your super thin TV will be a masterpiece in its own right.

If you are looking forward to a summer of sport – from the Cricket World Cup to the Rugby World Cup, into the Fifa World Cup this winter – Samsung’s Neo QLED changes the game. Ultra-fine and super sharp mini LEDs create flawless colour and incredible contrast, meaning you’ll see all the action in brilliant detail, even in broad daylight.

For gaming lovers, the Neo QLED’s QN95B and QN90B models (in 43” and 50”) have unrivalled TV motion thanks to the Motion Xclerator Turbo Pro. Along with Dolby-Atmos-powered 3D surround sound via built-in TV speakers, you will be completely immersed in whichever world you are visiting.

Samsung’s lifestyle TVs bring experiential technology to the fore – here are all the ways The Frame or Neo QLED will transform your home.

Easy watching from any angle, at any time

Fling the curtains wide and let the light flood in: Samsung’s The Frame has a state of the art Matte Display, meaning you’ll see every detail on screen with breath-taking clarity, glare-free*, no matter the time of day.

Whether daylight glare is marring the image or darker onscreen details are fighting against artificial light, Samsung Neo QLED anti-glare panel technology screen absorbs reflections for uninterrupted viewing.

And, with ultra thin TV designs and tidy wires thanks to easy cable management, all distractions are eliminated for an unparalleled, undisturbed watching experience.

Frame your TV like the masterpiece it is

If you are tired of battling to make your TV fit in with the rest of your living space décor, look no further.

With countless customisable bezel options*** for The Frame, your television is a blank canvas to be customised both to match its surroundings, your taste, or the art that’s on display. With Samsung’s in-box Slim Fit TV Wall Mount, The Frame even hangs like an actual picture frame: flush to the wall, without messy cables.

For a breath of new life, you can easily switch your bezel out for another colour – the tech version of a fresh lick of paint.

Curate and display an art collection as vast as the Louvre – literally

With breath-taking colour, cinematic surround sound, and a super slim, state of the art matte screen for glare-free* viewing, The Frame is a masterpiece in its own right. But this TV doesn’t fade to black when you’ve finished watching – it fades to art.

Take your pick with a (virtual) trip to Samsung’s Art Store: in partnership with the iconic Musée du Louvre, The Frame now boasts a catalogue of over 1,600 works** of art from world-renowned museums and galleries across 43 different countries that consumers can enjoy in 4K picture quality****. 

Or, you can even put your own photography on display. Either way, your eye will be drawn to The Frame, whether it’s switched on or off. The Brightness Sensor even detects ambient light and automatically adjusts the screen’s brightness and colour tone to perfectly match the original artwork on display.

But isn’t Art Mode a waste of power when you leave the room? Luckily, Samsung has covered all bases: when you are in the room, The Frame’s Motion Sensor detects your presence and automatically turns the TV screen on. When you leave, it returns to standby mode, saving energy.

 Never miss a move with Samsung’s finest TV picture 

Powered by AI that expertly upscales the resolution of whatever you are watching to 4K ultra HD detail, you will never miss a move with Neo QLED’s QN95B model and its unparalleled 4K screen – whether it’s a blockbuster movie, a gaming session, or kick off in the world cup final.

The added bonus of an Anti-Reflection Screen creates cutting-edge contrast and flawless color. When gaming on the Neo QLED QN95B, the Motion Xcelerator Turbo PRO has your back: 4K 144Hz TV motion eliminates lag for ultra-smooth action, turning your TV into a next-gen-ready gaming monitor.

Immerse yourself in countless new worlds with responsive gameplay in game-changing detail, with technology that cuts out blur between fast-paced images.

A cinematic experience from the comfort of your own sofa 

Multi-directional Dolby-Atmos-powered TV speakers – four with The Frame, and between six and 13 with Samsung Neo QLED – create 3D, immersive surround sound, the likes of which you will have only ever heard before at the cinema.

3D audio moves with the action on screen, completely immersing you in a whole new world. That, with Quantum Matrix Technology creating incredibly intense picture quality, breathes new life into your favourite flicks.

Whether you’re watching the latest blockbuster, the nightly news, or a classic movie from the archives, deep learning powers Samsung’s latest TVs for the clearest image possible. Neo QLED uses advanced AI-based processing to analyse everything onscreen, tailoring the restoration of every frame, automatically adjusting brightness, amplifying contrast, enhancing objects and upscaling the resolution of everything you watch to impressive 8K or 4K.

*Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.

**Separate Art Store subscription required to access full selection.

***Customisable bezels each sold separately. Available at theframebezel.com.

****32” in Full HD resolution.